We have one of our dreamy students on the show today, Kendalyn Banks. She is a wanna-be mermaid, lightworker and sole proprietor of Sage & Sea Apothecary. She is multi-passionate and believes in taking the holistic approach to self-care and she’s got some amazing natural products in her shop. She is also a pretty smart entrepreneur! We had her on the show to walk you through exactly what she went through from starting her Etsy shop to growing her product-based business.

Kendalyn also shares her experience with Strategy Academy; what she was able to implement from the program and how she really started to see growth, both personally and inside her business. We are diving into nurturing versus growth. We are talking about pivoting, being a self-help junkie and what it’s like being a multi-passionate. At the end, we also go into the topic of meditation! This episode is a really amazing look at the behind-the-scenes of what a student inside Strategy Academy goes through. So if this is something you have been considering, you should definitely have a listen!

On today’s show, we will be answering our most frequently asked question: “How did you get from point A to point B?” We will be sharing what to do, when to do it and how to do it all in your first two years of business. These steps got us from zero dollars to nearly half a million dollars and we want to give you a step-by-step breakdown of everything we did along the way. Even if your goal is not to make half a million dollars, the strategies we implemented and the lessons we have learned can definitely be applied to any business goal. Whatever your ultimate goal, the strategies and order we did them in are the same.

Inside this episode, we give you a business roadmap and the eight main steps we took to reach our goal. The order of these steps is key and that is exactly why we will be sharing them in detail with you! To give you a little taste, here is how we are going to break it all down. 1) Build Your Foundation, 2) Craft Your Message, 3) Nurture Your Dreamies, 4) Streamline With Systems, 5) See The Big Picture, 6) Create Sustainability, 7) Formulate A Passive Business, 8) Reach Those #Squad Goals. Okay, are you ready? Let’s get started!

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and y’all need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones.

Kaye brings to the conversation a different way of looking at your brand, your messaging and what you’re serving to your clients based off what you are actually best at and who you are as a human being, which is the easiest and best thing to do, right? Of course, we also talk about her quiz, the strategy behind how she set that up, how she has collected the leads and what it’s meant for her financially. This a good one to listen to just to uncover a little bit more about yourself and how you can use that to craft your brand messaging to your benefit.

Today on the show we are digging into our whole new sales and launch strategy. Previously when we launched programs, we did not really talk about it. It kind of came as a sneak attack or an added bonus for those who have already had a little taste of what we have to offer. This time around we did things a little differently. Instead of waiting until launch time to actually talk about it, we let y’all know early on that the doors would be opening soon and created some buzz around the pre-launch time. This really took the “ick” out of selling and a lot of people were really excited about the program coming back. Plus, everyone gets to have some anticipation about what we’re about to put out into the universe.

Now we are backing it up even further, letting you guys know way ahead of time that a program, like our Signature Program, is coming back! Doors are opening really soon and we wanted to come on the show to let you all know when it’s coming back so you can be ready for it. Plus, we are stepping out and breaking one of the marketing rules — we are actually going to be talking about pricing! We are also going to be talking about how you can get your butt inside and what it’s all about. We love doing it this way because it definitely takes off the pressure of making a surprise sell at the end of a webinar, and instead, it gets people legit ready for it and in the mindset of investing in themselves. So if you need to switch up your sales game and get your tribe excited, listen in to this episode!

Today on the podcast we welcome Amber Budd. Amber is a self-described skincare nerd and the founder and creator of her own skincare line, Amber Budd Skincare. Starting out with just a $500 loan, Amber left her job at one of the best spa’s in the country and founded her own. She has since managed to scale her clients from only ten to hundreds by growing her business one small step at a time. In Amber’s industry, the client return rate is 20%, but Amber, on the other hand, knocks that figure out the park, seeing an 80% return rate with her clients! Amber’s customer care philosophy is “take the time to nurture every client relationship”.

Today, we find out how Amber found a manufacturer, got her products approved by the FDA and grew her skincare line from just an idea. We will also find out how she bootstrapped a brick and mortar business and the strategies she has recently implemented to grow her business even further! Amber reiterates the importance of taking one small step at a time and the value of consistent, steady growth in your business and client relationships. So get your notebooks out, put your feet up and let’s get ready to hear some strategy!

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you don’t treat it like a launch, it becomes one of those things that sits on your to-do list and doesn’t actually get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen.

We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences we have noticed a pattern of common mistakes made throughout the launch process and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and if you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!

Today on the podcast we have Kris Wittenberg of Be Good to People. We fell in love with her brand and the impact it was making on people around the world. The idea for Be Good to People was inspired by a rude experience that Wittenberg had back in the spring of 2008 while running errands at lunch. Kris has long forgotten the exact bad experience but the idea that people need to be better to one another has stuck with her ever since. We have loved hearing her message and getting to the root of how she got started.

Inside this episode, you are going to hear a pretty crazy story all about how a failed business helped Kris follow her passions and her dreams and then how she landed in front of Oprah and Gayle. Like actually hugging and seeing Gayle in-person. That exposure had huge impacts on her business, her confidence and everything Be Good to People stood for. There are a lot of lessons learned here from an entrepreneur who has been in business for a while, so we hope you take away some good nuggets today!

The #5DaysToLaunch Challenge is back and we are beyond pumped! The #5DaysToLaunch Challenge is a free and designed to help you go from figuring out what your product should be to selling it by the end of the week. You might be thinking, “What!? That’s impossible!” But the truth is, it’s absolutely possible! We have had hundreds of students accomplish this, and much more, in this five-day challenge. We created this course because so many of you are just sitting on your laurels.

“It’s not good enough.” “It’s not ready.” “This thing is not perfect.” Sound familiar? Well, we are tired of it because we believe in you guys more than you believe in yourselves. We know you have some brilliant ideas and your audience deserves to see your good stuff! So the #5DaysToLaunch Challenge is a way for us to get your booty into gear push you, ever so kindly, every step of the way. If you’ve been on the fence about launching a product or just putting yourself out there, now is the time to do it and we’re going to show you how.

Today on the show we have Carrie McQuaid. If we could describe her in any way, Carrie is truly a kindness spreader. She loves pink, Taylor Swift, confetti, having fun and traveling the world to speak to companies and colleges about the power of kindness and generosity. She is head over heals in love with mason jars, sweet tea and rocking chairs on a front porch. A classic Southern belle at heart. Picture fresh flowers, polka dots and stripes, a day filled with love, laughter and spreading joy to others around — that’s Carrie!

In this episode, Carrie comes with some pretty fantastic ideas for business owners, entrepreneurs and just human beings in general and how we can be nicer people, helping fellow strangers (even in the Target parking lot). She also shares her story of viral kindness success. You might have heard of her on the little Southwest Airlines birthday party that she threw? This is a really upbeat episode and if you have ever wanted to start implementing small acts of kindness in your every day or in your business, Carrie comes full with ideas for you to take away and start implementing right now. So let’s jump in and spread some kindness around like confetti!