Business, Organization & Productivity

How to Treat Your Business like a Business: The 5 Important Steps to Take

 

Here’s a little secret: I’ve been self-employed for more than 12 years, but I’ve only been a business owner for two years. Yep, for a full decade I was “just a freelancer”.

My answer to the “what do you do?” question used to be, “I’m a freelance writer”. Not a business owner, not a CEO, not a badass boss babe. I was just a writer who happened to make a pretty good living doing it.

Then something changed. The publishing landscape shifted, my client base dwindled, and my income took a nosedive. It became clear to me that if I wanted new clients and more money, I’d have to get serious and start treating my business like a business.

What exactly do I mean? Glad you asked. I’m excited to share five of the most important steps that took me from  “just a freelancer” to a “business owner”, saving my livelihood in the process.

1. Talk the Talk

Tell me if any of this sounds familiar...

“You work from home, so you’re available to take me to the airport, right?”
“So you’re doing [insert your business] until you can find a real job?”
“Sounds like a fun hobby.”
“You’re so lucky to have your husband’s (or wife’s) salary so you don’t have to work."
“It’s so great that you can be a stay-at-home mom."

Most self-employed people deal with the perception that we spend our days in pajamas watching soap operas. Of course, you and I know that couldn’t be further from the truth, so why the disconnect between our reality and others’ perceptions?

You’ve noticed how other people talk about your career, but have you ever really taken stock of how you talk about it? Think about the kinds of words you use and the body language you display when asked about your work. Very often, we minimize or discount what we’re doing without realizing it.

A CEO is the highest-ranking person in a company and is responsible for making all managerial decisions. That’s what you do EVERY.SINGLE.DAY. Sure, you provide a service for your clients — and that’s important — but that’s only one aspect of what you do.

You also handle your finances, run your marketing campaigns, head up all sales efforts, take care of customer service, and much more. Even if you pay someone else to do some or all of those tasks, the buck stops with you.

How we talk about our business and our role in it has a direct effect on how others perceive what we do. If you’re selling yourself short when someone asks, “what do you do?” then don’t be surprised later when they assume you have loads of free time or are just waiting to find the perfect day job.

I challenge you to take an inventory of everything you do for your business. Write it all down. Remember it. And next time someone (even if it’s your sweet old grandma or a nosy neighbor) asks what you do, tell them you’re a badass CEO in charge of A through Z.

When I did this, just left my vocabulary. And everyone, from my myself and my mom to current and potential clients, started treating me and my business with far more respect.

2. Walk the Talk

Now that you’re talking about your business like it’s a business, it’s time to take some practical steps to legitimize (and protect) it.

One of the first steps I’d recommend is getting an Employer Identification Number (EIN) from the IRS. This nine-digit number takes the place of your Social Security Number on all official documents (like 1099s and 1040 forms).

While sole proprietors aren’t required to have an EIN, there are a few benefits.

  1. It looks more professional to any clients that have you fill out tax forms.

  2. It helps protect your social security number from fraud.

  3. It’s required for getting a bank account or credit (more on this in a minute).

  4. It’s required to hire contractors or employees, so it’s smart to have it ready in advance in case of sudden growth.

It’s incredibly simple and free to apply for an EIN, and you typically get it in a matter of minutes. Learn more or start the process on the IRS website.

Next, you’ll likely want to form an Limited Liability Corporation (LLC). This is a way of structuring your business as an entity separate from yourself to better protect your personal assets against lawsuits. In most states, it’s pretty easy for a sole proprietor to register for an LLC, but it’s smarter to shell out a few hundred dollars to have an attorney do it to the letter of the law.

An LLC is simpler to set up than other protective structures like S- or C-Corps, but it doesn’t come with all the tax benefits they offer. Talk to a CPA if you want the full rundown on which structure makes the most financial sense for you (and, of course, a lawyer to help set up whatever you choose).

Finally, get a business bank account (you usually need an EIN and an LLC to do this). Keeping your personal and business finances separate is a good practice. It’s helpful in record keeping, it looks more professional to clients, and it provides further protection for your personal assets in case of a lawsuit.

You may also want to investigate a business credit card if you enjoy the perks that come with them. Just be sure you pay the balance in full and on time each month. A debt-free business is a profitable business!

3. Look the Part

For the love of all that’s holy, spent a few coins and get a custom domain (not .wordpress.com, .blogspot.com or similar). Your website should be yourbrandname.com and your email should be you@yourbrandname.com. No ifs, ands, or buts. Anything else sends the message that you’re not really serious or professional, and sends potential clients running for the hills.

Also, while it’s possible to get by with a basic DIY logo and selfie headshot, do you really want to? Pictures (and graphics) speak a thousand words. Your headshot and logo give the first impression of your business. Are yours sending the right message, making potential clients feel that you are, in fact, a real business?

If you can’t afford to invest a few hundred dollars into professional branding, look at your network and see if you can trade services with a designer and photographer to get the work done for free.

Finally, review the words on your website, social media profiles, and even your email signature. Are you sending the right message into the world about your level of professionalism? I’m not suggesting that you need to be stuffy and corporate — far from it.

But you do want your messaging to make it clear that you’re running a real business that does important work, and that you demand and deserve real and fair compensation.

4. Spend Smart

While we’re talking about investing in your business…one of my biggest lessons has been learning to spend a little to make a lot. Once I realized I couldn’t do it all and do it all perfectly, I discovered that hiring other people can actually help you grow your business.

In the two years since I made the mindset switch from “just a freelancer” to “business owner”, I’ve paid for the services of a graphic designer, photographer, web developer, virtual assistant, online business manager, and business coach. I’ve also subcontracted client work to other writers.

In addition to paying for people, I’ve invested in systems to streamline my workflows and make me more productive. These include things like Tailwind, ConvertKit, and Acuity Scheduling.

I’m smart about my spending — I’d never go into debt to pay for anything — but I’ve learned it’s true that sometimes you have to spend money to make money.

Each time I make a well-researched, well-planned investment in my business, it boosts my professionalism to the outside world, increases my productivity and earnings, and makes me feel like I’m running a little empire like a real CEO. Win, win, win.

5. Network Like Mad

Finally, if you want to be taken seriously as a business owner then you need to start networking. It’s the best way to find and win long-term clients. Sitting on your couch in your PJs waiting for clients to find you is definitely not a boss move.

If the word networking makes many your skin crawl, it’s probably because it makes you think of old white dudes in suits handing out business cards at a Chamber of Commerce. That would make anyone’s skin crawl.

Networking doesn’t have to be (and, frankly, shouldn’t be) about pushing your services in people’s faces. It’s about building mutually beneficial relationships. It’s about giving more than you get, knowing that eventually it will pay off.

I started a mastermind group, which includes a networking element but also helps me grow my business by providing accountability and brainstorming. I also got incredibly active in Facebook groups and have met some amazing people who have helped my business tremendously. I attend in-person networking events, do virtual coffee chats, and am always looking for ways to meet like-minded business folks.

Once I made these mindset shifts and practical changes, my business took off. My visibility increased, my client list grew, and (best of all) my profits nearly doubled. If you’re struggling to make ends meet, ask yourself whether you’re doing everything you could to treat your business like a business. If the answer is no, try implementing these five strategies.

 



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Instagram, Branding

5 Easy Ways to Ensure Your Instagram Branding Is On Point

By now, we all know that Instagram is the place to be for creatives. This network provides an amazing opportunity to build authentic relationships that feel intimate and true. Plus, Instagram is all about beautiful, artistic, bold images. But while we pride ourselves on being creative, let’s be honest here: it is hard to post stunning content every single day. At the same time, we stumble upon these gorgeous feeds with hundreds of thousands of followers and we start doubting our abilities. We get impostor syndrome, and think that our Insta feed will never look nearly as cool and polished.

By now, we all know that Instagram is the place to be for creatives. This network provides an amazing opportunity to build authentic relationships that feel intimate and true. Plus, Instagram is all about beautiful, artistic, bold images. But while we pride ourselves on being creative, let’s be honest here: it is hard to post stunning content every single day. At the same time, we stumble upon these gorgeous feeds with hundreds of thousands of followers and we start doubting our abilities. We get impostor syndrome, and think that our Insta feed will never look nearly as cool and polished.  |  Think Creative Collective

Yet, the secret to an awesome and popular Instagram account is simple: Keep it consistent and be very strategic with it.

It seems that Instagram is about “being in the moment” and randomly snapping breathtaking images; however, if you want Instagram to become your friend and a truly effective marketing channel, there is definitely a lot more going on in the background than meets the eye.

Get clear on branding

Let’s start with Instagram branding 101. Get very clear on why you are on the platform, who you are trying to reach, and what the end goal is for being on the platform. It’s a relatively easy task if you have all of that figured out in your business and on your website. Just think of Instagram as another channel for your brand. Do not – I repeat, do not – create a whole new brand identity on Instagram. This platform should organically fit in with whatever you are doing already on the interwebs.

Consistency is key

Think of every post not as a separate entity out there, but as a single piece of a huge puzzle that is your Instagram presence. All of those pieces have to fit together cohesively and tell a story about your brand. Before you post an image, evaluate whether it really fits into your overall feed on a conceptual basis. Then, decide how you can make it fit in visually. Keep your brand colors in mind. More importantly, keep your overall brand mood consistent.

If your brand has a very glamorous feel, imagine what a grainy, dark image will do to it. If your brand feels homey, warm and natural, posting images with neon colors (even if they’re pretty) will leave your followers very confused.

You might want to share your new cool headshot made by a professional photographer, share a picture of your cat napping, or talk about this awesome new product you’re about launch. How do you go about logically crafting those posts on your Instagram? Through consistent use of colors, filters and styles. Pick two filters to use consistently on all of your images. Remember that different filters add different levels of saturation, temperature and brightness. Also, remember that they accentuate different colors. So, if your brand colors are greens and blues, try the Perpetua filter. If your brand incorporates pink hues, give the Nashville filter a try.

Plus, once you select a filter, you can double tap on it to control the intensity. You can also hone in on brightness, contrast and other details by going to individual settings. If you can’t find an Instagram filter that truly hits home, try VSCO. In my opinion, their filters are a bit more sophisticated than Instagram’s standard ones. Some filters do cost a couple of dollars, but you get to keep them once you’ve bought them and make your images stand out from the rest. I think it’s worth the investment.

Stand out from the crowd with graphics

Since Instagram is obviously very visual, try spicing it up with graphics. Text-based content will stand out on this image-heavy network. I love using Canva for all my graphic needs. You can use their free stock images, or upload your own. Add a color overlay with your brand colors. Play with fonts. You can truly make your graphics shine and be a coherent part of your feed.

Speaking of Canva, you can also play with their filters and customize them. Once you’re happy with settings, you can copy the filter code that appears on the bottom, and apply those exact same specifications to any other image you’re creating in Canva by simply pasting the code. How much time and sanity would that save you?

Planning and visualizing are your friends

Consistency should not only be present in your visuals and storytelling, it also should be evident in your posting schedule. No one wants to follow a person who might not be posting another awesome photo any time soon. You might unknowingly be hurting your follower counts by appearing and then disappearing off the platform.

Another important thing that planning enables you to do is to be even more strategic, even more engaging, and even more appealing to follow. Say you have a launch coming up soon, so for a whole month leading up to it, all you do is hard sell. All you do is share the same image of a future product over and over and over again. Doesn’t sound too appealing to follow, right?

However, if you plan your content just a bit ahead, you can mix up your self-promotional posts with educational posts, behind-the-scenes moments of your launch, and so forth. While you still may be talking about the same thing, you will be doing it much more engagingly and gracefully. You will be able to see so many more angles to your launch than just a hard sell.

What’s cool about new scheduling apps popping up on the market is that some of them are specifically designed for Instagram. Many of these apps now also have an ability for you to visualize your feed before posting individual images.

It may not seem like a biggie, but I will share a personal story with you. My Insta feed is pretty consistent: I use the same font and logo placement on all of my images. I also make sure that my photos are mostly blue in hue. Seems easy, doesn’t it? Find a blue image, put a predefined font on it, slap a logo and you’re done. However, on more than one occasion I have run into an issue of one blue hue not working with a blue hue next to it. This blue was greenish, and this was purplish, and this was much darker or brighter, and was sticking out from the bunch. I also could have multiple images of ocean scenes and then people for the next three images, so there was really no reason or rhythm to any of it. I’ve found that visual planning tools like Planoly, Plann and Tailwind work really well to avoid this, because you can play around with how it all looks together as a whole.

Don’t shy away from stock

Finally, once in awhile we all hit a creative block. Our minds just go blank and we anxiously start scrambling for ideas, and the pressure to post something doesn’t really help.

For instances like that, use stock images. Before you shake your head in disapproval, I will give you a few key reasons why it’s more than ok to post stock images on Instagram.

First of all, there are a ton of websites where attribution is not required. So you’re not mentioning anyone else or ruining an image with a watermark. Better yet, some of these sites are free, or charge a very modest monthly fee. Also, stock photography is much better than it used to be even five years ago. I am not talking about people in black suits against a white background or a guy giving you a thumbs up with a cheesy smile. I am talking about images that are of such high quality that you won’t even realize they’re stock.

In fact, using stock images is a pretty widespread practice on Instagram. Even influencers use quality – key word here being “quality” – stock images. Plus, don’t forget that with the use of filters, photo-editing tools, and text overlays, you can make that stock image truly fit your brand.

Having a gorgeous Instagram feed takes some work and dedication, but not as much as it may seem at first. To make your job less daunting, get very clear on your overall branding first, plan ahead and use the tools that are available at your disposal.



We share all the behind the scenes over on Instagram!

Business, Marketing

7 Ways Getting Published Changed My Business and How You can get Published Too

I’ve heard that over 80% of Americans want to write a book, but less than 1% ever do. That’s too bad! I wish I could have a minute to talk with each and every one of them and share my experience. I think some of them would be persuaded to actually put in the effort. Because the truth is, writing and publishing my first book changed my business (and my life) more than any other single action ever has. It was the catalyst that catapulted my success to where it is now.

Becoming an author expanded my audience exponentially, made me a go-to authority in my niche, created an additional stream of passive income, and positively changed my life in so many ways.

I’ve heard that over 80% of Americans want to write a book, but less than 1% ever do. That’s too bad! I wish I could have a minute to talk with each and every one of them and share my experience. I think some of them would be persuaded to actually put in the effort. Because the truth is, writing and publishing my first book changed my business (and my life) more than any other single action ever has. It was the catalyst that catapulted my success to where it is now.  Becoming an author expanded my audience exponentially, made me a go-to authority in my niche, created an additional stream of passive income, and positively changed my life in so many ways.  |  Think Creative Collective

(Before we get into all that, though, I have to tell you a little secret: I wrote my first book in just one month. And I didn’t even have a fancy publishing deal — I self-published. And the benefits were still amazing!)

I hope you’ll take a minute to hear what publishing did for me, because I think you might just be inspired to take action and create similar results for yourself — especially once you understand how little work I actually had to put into this book.

So, without further ado, let’s jump into what changed when I became a published author.

1) My audience grew 1000x.

Before I wrote my first book I was virtually unknown. I had a few followers, but they were mostly family and friends plus a few randoms. Aside from that, I literally had zero audience.

Publishing a book changed all that! First of all, just through the process of launching my book, I gained so much exposure — people get excited about new books coming out, so you become more interesting. People pay more attention to you, and I was interviewed on a number of podcasts.

Secondly, once published, my book was listed on Amazon. Can we just take a moment to acknowledge the impact that being in a public marketplace can have?

So many people write great “free ebooks” and put them on their website as a download to encourage people to subscribe to their email list — but that only works if people visit your website in the first place. No matter how good your product is, nobody will be interested in it if they don’t know it exists!

That’s what’s amazing about putting your product or content on Amazon: people actually find it! As the largest marketplace in the world, the exposure you get on Amazon is unrivaled.

So, to say that my audience grew 1000x is really probably an understatement. I went from less than 50 followers to tens of thousands. Huge. I still can’t get over how amazing it was!

2) I got thousands of new leads.

Not only did I gain exposure, but that new audience actually converted into leads! What I mean by that is: people didn’t just hear of me and then forget about me. They bought my book, got to know me and my message by reading it, and then proceeded to subscribe to my list.

Talk about warm leads! These new subscribers were HOT (don’t tell them I said so!). Because they were first introduced to me as an author, they saw me as an authority figure. And because they thoroughly learned my message before subscribing, I didn’t have to spend any time “educating” them on what I was all about. They already knew me so well and had chosen to subscribe because they already knew that they liked me.

(So, the lesson here is: when you write your book, make sure that you include a motivating incentive for people to visit your website and join your list. If you don’t do this, you’re missing out on an amazing list-building opportunity!)

3) I became known as an authority in my niche.

In my niche, and out of it, when I say, “I’m an author”, people say “Wow!”

Is it really that impressive? Maybe, maybe not. Regardless, people find it to be so.

I’ve thought a lot about why this is, and I think it comes down to one thing: An author is someone who is confident and clear enough in their message that they are willing and able to teach it to others.

Writing a book is like creating a manifesto — you’re telling the world what you stand for. Putting it down on paper is brave because once it’s out there, you can never take it back.

Why it works isn’t so much the point — the fact is that it does. People perceive authors to have authority, and readers often become serious fans.

So many doors were opened to me as an “expert” in my field. Other influencers suddenly saw me as their peer and were eager to collaborate with me. This allowed my audience to grow even more, and introduced me to so many amazing people!

(Plus, it’s pretty cool when people want to hear what you have to say!)

4) I became WAY more confident in my message.

The act of working through everything I teach, clarifying it, and turning it into one long, cohesive document helped me get SO clear about my message. It really allowed me to see how everything fitted together, and nail down all the details.

There was no more being wishy washy, one day saying one thing, and then the next day second guessing myself and saying something else entirely. Once it was all written down — and published! — I became much more confident in everything I was teaching, and in my ability to teach.

(Of course, that’s not to say that I stopped trying new things or experimenting. I still iterate like a crazy person. But it helped me become more confident and stop second guessing.)

5) I created a textbook to use with my clients.

Not only did I become more confident in my message, but clarifying everything made it so much easier to teach.

Organizing everything into a book made me think through how everything flowed together. This made my message much easier to teach because it was no longer a scattered mess of ideas — instead, a logical process was created.

This helped me and helped my clients! Now, most of them use a copy of my book while we work together. It helps them understand how everything works together and where they are in the process. Plus, it acts as a reference book to help them between their consultations.

6) I created a consistent stream of passive income.

All this is great, I know, but did I actually make any money? Yes, yes I did!

At first, I honestly wasn’t sure if I was going to. I’d put about $1000 into publishing and I had no idea how much (if anything) I would earn from my book.

However, in the first two months I made a few thousand dollars, more than covering my costs. Yay!

What was even better than the short term profits was the long term passive income that the book created. Every single month since it was published, I’ve consistently earned a couple of hundred dollars with absolutely no additional effort.

A couple hundred dollars isn’t all that much in the scheme of things, but every additional stream of revenue contributes to financial stability. I’d much rather earn a few hundred dollars from ten different sources each month than a few thousand from just one source. That way, if any of them dry up, my situation isn’t really affected. This makes me way, way less concerned about money, which frees my mind to create even greater financial results in the future.

7) The door was opened for me to appear on podcasts and other blogs.

Not only did I get a lot of exposure when the book first came out, I now receive regular invitations to appear on podcasts and guest post on other blogs.

This means that my audience continues to grow with relative ease! Before I was published, I would have had to hustle SO HARD to get the amount of exposure that I now receive with minimal effort.

I’m not saying this to brag. I’m saying this to persuade you to write your own book so that you can have similar results. 😉

How to Get Published Yourself

Want in on the action? Well, getting published isn’t as difficult as you might think! Here’s the process:

1) Market Research

If you have an idea for a book, make sure that you study your market before you start writing. Find out whether or not people are actually interested in your topic and are looking for whatever solution your book would provide. This can save you so. much. time. writing something that people might not want to read.

2) Write Your Book

How long should you expect this part to take? The answer varies, of course, but I strongly recommend that you do the math and figure out how long it’ll take you. Having a definite end date can really help you pace yourself so that you are able to stay committed and see it through.

Personally, I knew I wanted my book to be around 35,000 words (for reference, a 500-page novel is about 75,000 words). I wanted my book to be all substance — not just a bunch of fluff.

After writing for the first couple of days, I learned that I could write about 1000 words in one hour. (Of course, I can type much faster than that, but it takes more time when you’re formulating ideas.)

I carved out an hour each morning (yes, that meant that I was getting up at 5 am every day) to write, and made it a goal to not stop until I hit 1200 words. Sometimes I got there in 45 minutes, other times it took 90.

I knew that as long as I stuck to my goal, I’d finish my book in just 30 days. Even as someone who hates commitment  (oh my goodness, you have no idea) and gets distracted every day, I knew that I could manage to write for thirty days to achieve my goal of becoming an author.

So figure out how long you’ll need to stay committed, outline your book, put pen to paper, and then don’t stop until you’re done!

3) Form a Launch Team

WARNING: Do not skip this step.

A launch team is a group of people who agree to help you promote your book when it comes out. And the importance of this step CANNOT be overestimated. These people will make the difference between a successful launch and a flop.

4) Edit, Edit, Edit, Edit, Edit, Format

Yes, you need to edit. 😀

Even if you’re a good writer, you will underestimate the amount of time it will take to edit your book, and how many revisions you’ll feel compelled to make.

Long (very long) story short: allow plenty of time for editing. You’ll need it.

5) Submit your book to CreateSpace for pre-approval.

The easiest (and least financially risky) way to self-publish is to use a print-on-demand service, such as is provided by publishing company CreateSpace.

CreateSpace is owned by Amazon, so using them makes it incredibly easy to get your published book listed on Amazon.

To use CreateSpace, simply submit the files for your book digitally. They’ll review it for errors and formatting issues. Once accepted, you can click a few buttons to get your book officially published and ready for sale, and CreateSpace will take care of the rest for you.

Publishing with a print-on-demand service is completely free. They print copies of your book whenever sales are made, and then pay you a royalty (around $5.00 for most books).

And that’s all there is to it! In a matter of months, you can write and publish your first book, then sit back and reap the benefits.

Self-Publishing Launch Strategy

Of course, individual results vary greatly. However, I believe that my experience was quite “middle of the road”. Some authors sell way more copies, make more money, and increase their audience a lot more. Others sell very, very few copies and don’t even recoup their expenses.

What makes the difference? While there are a number of factors, the aspect that has the greatest impact is your launch strategy.

A launch strategy is a plan outlining when you will launch, who you will tell, how you will promote your book right out of the gate, how you will persuade others to promote your book, how you’ll get reviews (very important!) and a number of other factors that help your book to have the greatest chance of success.

Don’t underestimate the impact that a good launch strategy can have. It can mean the difference between a successful release and a total flop.

If you’re planning to publish your own book, I recommend that you not only do your research, but also seek out people who have had success with self-publishing and find out exactly what their launch strategy was.

Finally, I encourage you to make the effort to write and publish your own book! Becoming an author really can have an amazing impact on your business and your entire life. You’ll never know what you’re forgoing unless you actually do it.



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Entrepreneur, Profitability

April 2017: Income Report $18,042

We’ve never been more laser focused! April was the month of launching and learning and boy, did we do just that. Inside this income report you will see where we got a 3047% ROI, how we were able to have our biggest launch to date in 7 days, and some insight into transitioning a baby to the nanny life.

Why do we do income reports?

In an effort to be as transparent as possible in our own business, we have chosen to make 2017 the year in which we showcase the good, the bad, and the ugly. That means we talk about money on months when we bring home the bacon and on months when we’d rather not discuss finances. We hope you learn a LOT from these reports. We want you to be able to replicate and tweak our strategies to use in your own business. Get inspired, learn from our mistakes, and grow your own online business.

Please note: Links marked below with an asterisk (*) are affiliate links. By clicking and purchasing we may earn a commission on this sale. This comes at no cost to you and only is for products and companies we truly believe in!

April Income

Affiliate Income: $753
Course Sales: $17,289

TOTAL INCOME: $18,042

April Expenses

Stripe/Paypal Fees: $592
Video Equipment: $131
GoDaddy: $12
Squarespace: $20
Libsyn: $30
MotionMail: $10
ConvertKit*: $149
ManyChat: $10
SamCart: $199 (Immediately returned in May)
Independent Contractors: $2,971
Facebook Ads: $758
Office Supplies: $31
Meals & Entertainment: $96

TOTAL EXPENSES: $5,009

NET PROFIT: $13,033

Payroll to Abagail & Emylee: $5,268
IRA Contributions: $3050

Facebook on Fleek

In preparation for launching Rock Your Biz we invested in a course on Facebook ads. We quickly learned as much as we could so that we ultimately could have a more effective Facebook game. In the past it hadn’t been something we paid much attention to. Our page was neglected, our ads were few and far between. And what we did know was minimal.

So we flipped the switch and became the student. And for a couple of weeks really hunkered down behind the scenes to soak up as much knowledge as possible. With these new strategies we saw a 3,047% ROI from Facebook ads during our Rock Your Biz launch.That means we only invested 3% of the revenue on ads and saw a $37,259 launch in 7 days. Keep in mind many of the peeps who converted ended up on payment plans, hence the full amount not showing in this month.

Launched Rock Your Biz

Rock Your Biz included not one, not two, not three, but four of our top selling programs for creative small business owners! Throughout our 7-day launch we welcomed in 73 boss babes into our program bringing our launch total to $37,259. Of those who converted we had 18% choose a 1-time payment and 82% choose the payment plan. Because of the awesome plan we created we will have recurring revenue for the next 5 months of $5,133.

A couple more interesting stats for you! Throughout our launch we had:

  • 33% new students who were also new subscribers (converting for both in the last 30 days)

  • 38% were new to the academy, but were existing subscribers (could have subscribed anytime in the last two years)

  • 29% had taken at least one of our previous programs and were existing subscribers!

In the future we will:

  • Offer more payment options: although we don’t want to complicate it, we do think offering a 3rd payment plan option will give our students the flexibility to pay over a period of time, but perhaps a bit faster than the 6 month plan we offered. Next launch we plan on having both a 3-month and a 6-month plan.

  • Use more video: It was insanity the amount of engagement we got from both our video ads and Facebook Lives. We will continue to use that strategy more and more.

  • Have great customer service: As our team expands the easier it is for us to feasibly service all the needs of our customers. In addition to traditional email support we added features like ManyChat (Facebook Bot) reminders, and ZenDesk chat (ability to chat with our team directly on the sales page).

Want to hear more about our crazy launch? Llisten to episode 56 of the podcast!

Focus, Focus, Focus

As crazy and simple as it sounds we put EVERYTHING else on hold to launch and saw massive results because of it.

So often I think people get caught up in the day to day that they don’t know how to drop everything to really service their potential customers. Trust us - the more you give, the more you get!

Baby P Update

Some of you may be aware Emylee’s hubby had 4 MONTHS of paternity leave, which in the U.S. is unheard of! In April, he finally went back to work. It was a bittersweet moment for TCC. Penelope, Emylee’s adorable baby, went from being home full time to being at a sitter or nanny for 4 days a week.

While this transition was a hard one, I (Abagail) have to say at least from my side of the table (as the non-mom) it’s done massive things for Emylee’s productivity. She’s laser focused from 9am-4pm 4 days a week and Friday afternoon through Tuesday morning she’s in baby mode.

This is bound to lead to massive results for both the core team and the larger team here at TCC. We love being transparent with you all and hope that you learn from these behind the Instagram blog posts. 



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