Start Landing Partnership Opportunities with The Perfect Media Kit

We’ve seen firsthand how crucial working with brands and partners can be for our business. Heck, relationships we formed led to actual dollar bills and made up nearly 20% of our total revenue in 2019! And chances are there’s a brand or 12 that you’ve had your eye on to work with for a while. But you freeze and get stuck because...how the heck do you communicate why you’re so amazing?

Well, the first step of this, you’re - so - amazing process, is creating a fabulous Media Kit. This will arm you with a beautiful presentation of just how freaking awesome you are. So today we’re going to break down exactly what a Media Kit is, what goes inside it and how to create a beautifully branded kit for yourself.

Be sure to read all the way to the end so you can grab our very own Media Kit Template so you can get to bragging about yourself ASAP.

What the Heck is a Media Kit?

A media kit is what you send to companies to showcase your stats and analytics, give some more information about your business, brag about your accomplishments, and overall show that you would be an amazing pick to do business with. It’s basically one of the most essential marketing tools your business could have.

Think of it as the one-stop-shop that a company would need for all of the important information about your business. In the olden days, media kits were documents often held in manilla folders, but, thanks to time and technology, they’re now usually presented in the form of a simple PDF. In a way, you could almost relate them to a resume, but instead of showcasing you, the star of the hour is your business.

What Should You Include in Your Media Kit?

This is your chance to make sure the business you’re pitching to is seeing everything you want them to see. Don’t just add a few boring facts, analytics, and pricing. Show off your personality a bit, whether it’s in your copy or your design. Some things that are included may fluctuate a bit depending on your business, but for the most part, there are some essential elements that you must include.

CONTACT INFORMATION

At the top of your media kit should be your email address, website, and phone number. They need to know how to contact you if they’re interested, right? Be sure this information is up to date and free of any typos. It should be easy to read with no fancy script font.

GATHER YOUR NUMBERS

Get your analytics together so that you’ll have them all in one place once you get ready to create your media kit. This will include the amount of followers you have on your social media platforms, how many monthly views your website receives, and the number of email subscribers you have. Add any other relevant analytics that make sense for your business.

INFORMATION ABOUT YOUR BUSINESS

Tell them a little about your business, of course. Feel free to show your personality a bit, and let them know what it is you do and why you do it. Show them why you would be a good fit for their business. You want to make this part count! Include a nice photo here, preferably a close-up headshot rather than a long-range photo. You can also add some topics of interest that you primarily focus on in your business.

PAST ACCOMPLISHMENTS, PARTNERSHIPS, AND TESTIMONIALS

Now’s the time to flaunt. Show some past brands that you’ve worked with and any major accomplishments that your business has made. You’ll also want to add a few testimonials from past partnerships or some awesome words that you’ve received from your audience. Show them that other people think you’re awesome.

WHO’S YOUR AUDIENCE?

What kind of people are following you? Who is your target audience? Use this section to provide a little more about the kinds of people your business caters to and who your audience is. It’s super easy to pull your audience demographics from Google Analytics and, if you please, Facebook and Instagram’s analytics sections. They need to know who exactly is following you.

PARTNERSHIP OPPORTUNITIES

Get down to business with either your rates or what kind of opportunities you’ll provide for them if this collaboration is mutually, promotionally beneficial. If you’re charging cash money, it’s a good idea to have package rates. Then, include some info about each one and tell them exactly what they’ll get from working with you.

Add a Little Spice to Your Media Kit

What would your first thought be if you opened a Media Kit and it was filled with words and only one image of the person? Talk about a snooze-fest. Spice your media kit up with some images. This could either be more images of your business, you, or some on-brand stock photography. Some simple stock images are a great way to add some dimension and flavor to your media kit without making it too “busy”.

JUST PLUG IN YOUR INFORMATION AND GO

It can be quite a time investment to make sure you’re designing the perfect media kit to showcase your business, which is why it might be a good idea to redirect that investment to a media kit template.

We’ve just released a Media Kit Template in The Shop, which comes in three color variations– soft, neutral, and bright (shown above). Featuring 4 beautiful pages, it’s perfectly set up to allow you to pitch your collab opportunities to other businesses and be confident that you’re showing your most important information. And we’ve made it to work for both one-pagers and longer kits so you can have everything you need covered.

You can snag this template from The Shop for $34, or download it and all other templates in The Shop an unlimited number of times with our monthly membership for only $47. 

It’s time to go land those partnerships, babe!