Guest Post by Caroline Summers, Fifty One Degrees
How many times have you heard you need to blog regularly? All the time, right?
And whether you are a natural or reluctant blogger you need to ensure that you are optimizing your blog to maximize the visibility of each post, your blog, and business.
Does this scenario sound familiar?
You finally write an awesome blog post that you are so so pleased with.
You lovingly publish it on your website.
Then you share on your social media profiles once…and then you stop.
You wonder why no one is reading it, no one is leaving comments, and you’re not getting traffic to your site. Zero…zilch…nada.
“Why?” I hear you cry, “What am I doing wrong? Is it the content? Is no one interested? Do I need to change what I am writing about?”
But no, what you really need is a social sharing strategy. Ok, I know it’s another thing to worry about but trust me, this works. Basically, you need to have a systematic approach to sharing all your new content multiple times and re-sharing your old content again, too.
Again, imagine if the one time you shared your blog post someone missed it or they were too busy to take a look. And let's face it, none of us have perhaps got the type of blog (yet) that someone will just log into every day anyway on the off chance that you have some awesome words there.
Or, you shared it to Facebook and only 1% of your audience saw it anyway.
What you need is your own sharing strategy, as well as a method to get others to share your content more easily.
So let's get started on a social sharing strategy. Follow these simple suggestions and your be doubling your blog traffic in no time:
1. Think about sharing your new content multiple times on all of your social media accounts.
Set up a schedule that makes sense. For instance, you can share more frequently on Twitter than on Facebook and your audience won’t switch off. Think about what works on each platform best. CoScheudle have great suggestions on how to set this up and the best practice for this.
2. Continue to share old content.
You should continue to share old content – obviously on a less regular basis than new content, but it's still important to maximize ongoing blog traffic with monthly (or topical) sharing if you have written on something in the past that is still useful content today
3. Ensure that you have internal links in blog posts that link to other content you have developed – it sparks the interest of readers to go check that out too.
4. Make sure you post compelling headlines.
When you post to social media channels, mix them up across platforms and as you begin to share multiple times you'll begin to figure out what works best.
5. Repurpose your content in various ways.
This could be as an infographic or a podcast, create a pdf of your blog’s post images and graphics and share all of these content pieces to link back to your blog. Different things work in different places so remember that when you are repurposing.
6. Be consistent with your branding and make it look visually appealing and interesting.
7. Make it easy for others to share your content with tools such as:
Clicktotweet: Clicktotweet is the easiest and simplest way to promote and advertise your blog, website, and business, on Twitter. Highlight a message you want to promote, generate a click to tweet, and you have an instant way for others to easily share your content.
Sumome. Sumome share toolbar is a tool for that makes it easier for your readers to share your blog posts on their own social profiles. Bonus! Sumome also has a email capture tool as well so you can also build your email list at the same time.
8. Add graphics to all your social updates.
Tweets with images are on average shared 180% more than those without.
9. Use a scheduling tool to set up your posts so you don’t have to think about it.
Again, I like Coschedule because you can set up template once and you don’t have to think about it again – your content and blog will continue to get shared over and over and most importantly you will continue to drive traffic to your blog.
10. Develop your own checklist of the multiple types of content and places to share (so you don’t forget anything).
Something like this might work initially (it's in Trello of course!) and once you get going with this you can add more steps.
Try implementing these simple steps and sharing your content multiple times and see what effect it has on your blog traffic. I'd be interested to know how you get on.
About the Author
Hi I’m Caroline. I quit corporate life 3 years ago seeking the satisfaction and freedom of being my own boss.
Based on the South Coast of the UK I help I am the founder of Fifty One Degrees – I take a pragmatic (but fun) approach to helping small & medium business clear the fog and stand out in the marketplace by helping them develop them a digital marketing strategy that works.
I’ve got a degree in International Relations, I once climbed Mount Kilimanjaro (with a stress fracture in my foot), and I often share my workspace with my mini Schnauzer, Rufus.
You can find me at fiftyonedegrees.uk.com as well as all the usual places – Twitter, Facebook, Pinterest and Instagram as well as at. I post marketing, social media tips, places, and spaces that inspire, and the occasional Rufus piccie.