We love it when we ask who of you get the privilege of calling your “hustle” your full-time job and we see the hands hands fly up... But we know that for the majority of you, this is still a work in progress. Sure, it would be easier to have every day, all day, to work on your dreams, but in reality, bills have to be paid and a girl’s gotta eat.
So where do you spend your extra sliver of precious time and energy once you come home from the 9-5? What are the key things that you should be focusing on that can propel your business forward? It’s easy to get side tracked on doing the “fun” things, but especially in the beginning there’s a lot of behind-the-scenes grunt work that’s just got to be done.
Since we know it can easily get overwhelming for you to know where to turn your focus, we’ve broken down the 5 key things that we think will make the most impact on your business.
1. Start With a Clear Mapped Out Version of Your Week (Friday)
We suggest laying out your week on the Friday before. We’re big fans of taking Fridays off from posting, but we still work our bootys off to get the next week as prepared as it can be. We’ll always prep our Sunday afternoon newsletter and schedule it to go out so we don’t have to worry about it on the weekend, and we’ll try to knock out Monday’s (and maybe Tuesday’s) post along with it. We’ve learned that this really clears up our headspace so we can be present with friends and family during the weekend. We know that Monday is covered!
Even if you’re not necessarily blogging (which we think you totally should be!) we bet there’re still things that you can map out and designate days to get completed. By doing this on a Friday you’re able to hit the ground running on Monday morning, once you clock out and head home to enjoy the weekend.
2. Spend Some Time Being Present Online (Everyday)
It’s really easy to get stuck in our own little “creative” bubble, but the power of being present online is incredible. We make sure to post on our favorite social media platforms (Instagram, Facebook, and sometimes Twitter) at least twice a day. If you know you can’t be on your phone at work try a scheduling app like Later or Hootsuite so you can plan everything beforehand.
It’s also beneficial to be present in any online groups you might be in.
(Need one to join? We know of a great one! )
Becoming known for what you do is so powerful, and it easily transitions into more referrals. More referrals mean more work (that is, money in your pocket). Try answering questions as they come up in groups, adding advice when it’s asked for, and always try to give more than you promote. Work on building an authentic and knowledgeable brand.
3. Get Back to Clients or Customers (2-3 times a week)
There’s no reason you need to respond to emails every single day, so let yourself off the hook with this one. It’s easy to get sucked down the rabbit hole of Gmail, so dedicate 2 to 3 days a week where you respond to clients or customers. If you blog, this could even include responding to comments on your posts.
It’s never fun from a client’s perspective to hear crickets when they’re interested in your product or service, so be in tune with your response policy. It’s good to let them know up front (like on your contact page) how many hours or days it might take you to reply.
That being said, if this hustle is your full-time, make it as professional as any other job and always respond within 1-2 business days.
4. Take Note of Your Results
When you’re still working the full-time job you’ve got even less time to lose than most. It’s very important for you to take note of what’s working for you as quickly as possible, as well as what isn’t, and to be able to adjust accordingly. On the other hand, you want to be able to see what is working well and how you can replicate this for other parts of your business.
Use our favorite method of “tweak and repeat” to try new things and measure the results. Not everything is going to work for you (wouldn’t that be great?!) so take note, make small tweaks and try again.
See where people are hanging out the most on your website by utilizing Google Analytics.
5. Work on Getting in Front of More People, not Necessarily Making More
It’s so, so easy to convince yourself that if you “just make one more thing” or provide “one more option” that that will be the thing that’s going to make it or break it for you. Unfortunately, this just causes you to invest more money and time into the creation of goods or services that nobody knows how to buy!
You’ve got to work on getting in front of more people, being talked about by your peers, and being heard. You can try emailing business that are on a similar level with you and who reach a similar audience to see if they’d be interested in doing a dual shout-out. Or try sending freebie products to big name brands to see if they end up sharing it.
Try to spend your week strategizing between one and three ways in which you could market your brand, and map them out. Then pick one of these to implement the next week, and see what works. You might be surprised by your results, and by who says “yes!”
We believe in you and we know you can do this. Working a full-time job while working your hustle is not joke, but if anyone can, you can. If you feel like you need some extra help with your online strategy, some marketing missions, or general planning of blog posts or social media, we've got just the thing for you.