industry: business consulting
Waverly Ave. Consulting
Melissa came to us with a strong desire to create an incredible presence for her newly established business. While Melissa was already booked out and impacting clients, her online presence was minimal, and she wanted the confidence a professional website could give her.
We created a brand from Melissa’s existing logo that she loved and created on-brand messaging and strategic layouts so she could attract her most ideal prospects.
Our Goal:
Create an effective online presence that highlighted Melissa’s expertise while also feeling approachable.
phase one
Brand Identity Update
Melissa had a brand identity created a few months before working with us, and while she loved the essence of it, there were a few small things that didn’t quite sit right with her after she’d lived with it for a while.
We created a new type palette to pair alongside her logos, making sure to only use Google accessible fonts so she could carry things through her website, internal and client-facing documents consistently.
Sometimes, you don’t have to reinvent the wheel, and small, intentional tweaks make you fall in love with your brand all over again.
Ready refresh your branding?
phase two
Copywriting & Website Design
With the brand design updated and approved, we could begin building out the strategy and content for Melissa’s website.
copywriting and website strategy
With an in-depth knowledge of Melissa’s ideal client, we went to work creating copy and messaging that spoke directly to them. We blended some client education on what Melissa can do for other agencies as well as a lot of personality so she could begin connecting with her prospects right away.
website build
In the custom Squarespace website, we focused on creating a design that blended a feeling of professional expertise, refinement, and approachability.
Every page, heading, button, and photo was intentionally placed to build trust and invite visitors to move forward to the next step: actually reaching out and booking a discovery call with Melissa.
Ready to revamp your website with our team?
phase three
Zapier Integrations
Last but not least, we needed to make all the pieces connect. Melissa was actively using Copper as her CRM, and we needed to build a bridge so that prospects who filled out her lead capture form in Squarespace would be seamlessly brought into her existing systems.
A simple Zapier integration was the perfect solution to automatically create a lead capture in Copper when the form was submitted.
We also created a bridge between the lead capture forms in Squarespace and a Google Spreadsheet, so Melissa had another record of her leads she could use as a backup, or to easily pull data from in the future.
This seemingly simple tech integration made the sales process and client experience incredibly smooth, allowing the Waverly Ave. team to spend their time doing what they do best: helping agencies grow!
