Hey everybody and welcome back to The Strategy Hour! We hope you’re as excited for today’s episode as we are because we have something special for your earbuds that we know you are going to love. Today we will be talking about email welcome sequences and how to do them right. It took us some time and a few missteps to get our’s where we are today and we are happy to share all the blunders we made with you for you and your business’ benefit! We want to help you get your welcome sequence just right for your needs and most importantly to make it profitable, so buckle up!

During this discussion we’ll be guiding you through our history with our email tools and ideas and showing all our listeners just what worked and what didn’t. And at the end of the chat we will be sharing something extra special that can take you one step further in your marketing so make sure to listen out for that. We cover the purpose and reasons for having a welcome sequence that is the bomb, we also do a deep dive on why our first welcome sequence was so bad! Imagine that! From there we share some of the reasons why it can be so difficult to get this right, especially in the beginning and we finish off by emphasizing what you should be focussing on when you are putting your sequence together. So let’s get all the way in!

Today on the show, we have Becca and Jake Berg of Dubsado. We are super excited to have them on. They are a husband and wife team that are the brains, power, and geniuses behind Dubsado, which is a client management system for creatives. They have built one amazing and beautiful platform for all of those things that you have 75 different logins for, including your contracts, how you get paid, and how you respond back to clients after they book with you. All of those pieces are neatly tied up in one amazing software bow.

In today’s episode, you are going to get a peak behind the curtain. We are walking you through the steps they took to build the software company, from idea to launch, and doing all of this amongst building a family and having full time jobs. They share with us how they have been able to grow and scale their business, and how Becca had to make sure it was her own. They also dive into exactly how they were able to make this awesome idea into an actual product, get it launched, and then how they have been able to scale and grow their team. We are even talking about some inside scoops on how to better perfect your client based business and get paid faster. So we are excited for you to jump in, listen, and learn!

Gift giving might not be your love language, but you should pick out any opportunity to dazzle your client with something special! Sometimes the biggest gift you can give is communication: being 100% clear about where you are in the process, at all times, because most clients just want to see results and that they’re getting the best quality. When we land new clients, we often quickly forget about them when we go back into our little cubby holes to dig into the job they’ve given us – and perhaps we don’t even see them again. We need to stop this weird behavior! There is so much to gain from staying in contact when we get paid or once we have completed the job. What can we do so they don’t forget us, allowing us to make a lasting impression?

There are three main parts to any relationship with a client: the beginning, middle and end. It’s important to remember that your client can choose to get out at any stage of this relationship, especially if they feel like you’re not holding their hand throughout it. It has happened to all of us: you land the client, get going with the work, but then you get busy with other clients and trying to build your business and you end up ghosting them. So how do you prevent this from happening? Be sure to join us for this episode to find out how to absolutely optimize your client experience from beginning to end!

Today on the show, we have Becca and Jake Berg of Dubsado. We are super excited to have them on! They are a husband and wife team that are the brains, power, and genius behind Dubsado, which is a client management system for creatives. They have built one amazing and beautiful platform for all of those things that you have 75 different logins for, including your contracts, how you get paid, and how you respond back to clients after they book with you. All of those pieces are neatly tied up in one amazing software bow.

In today’s episode, you are going to get a peek behind the curtain. We are walking you through the steps they took to build the software company, from idea to launch, and how they did it while building a family and working full time jobs. They share with us how they have been able to grow and scale their business, and how Becca had to make sure it was her own. They also dive into exactly how they were able to make this awesome idea into an actual product, get it launched, and then how they have been able to scale and grow their team. We are even talking about some inside scoops on how to better perfect your client based business and get paid faster. So we are excited for you to jump in, listen, and learn!

Today on the podcast, we have Jordan Ellis of Jordandené. Oh my gosh, this girl! She is so awesome. We have known Jordan for what feels like forever, but really it has only been two years. She was the first student ever for both of us, and since then, Jordan has gone on to grow a giant geek-chic business where she sells goods of all different types. She has shirts and aprons and the cutest little kids clothes ever and it just warms our hearts to see how much she has been able to accomplish in just two years, and she shares so much knowledge with us today, all about growing a product-based business online.

She talks to us about the changes that her business has made since she first started on Etsy way back in the day, how she is now on Squarespace, and how that works for her. She also shares the mission behind her business, how she creates an experience for her customers, a unique way for her to have scarcity in a product-based business, how blogging works for her, and all about hiring your first employee. She goes deep and gives some tips for those who are just getting started in the product world as well as those who are wanting to up-level what they already have.