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Optimize, Leadership Abagail Pumphrey Optimize, Leadership Abagail Pumphrey

Defining Your Goals: For Your Business & Your Life

Sure every one of you has heard you should set goals, but do you know why it is important for both your business and your life? No, this isn't some silly method to keep that New Year's Resolution you already gave up on. It's about defining specific, measurable goals that will motivate you to achieve them. Also, find out how Jim Carrey made $10 million dollars through positive visualization. 

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Optimize, Leadership Abagail Pumphrey Optimize, Leadership Abagail Pumphrey

Pricing Has Nothing To Do With Numbers (BONUS: FREE Download)

Pricing is our jam. Figuring out our worth so we can pay our bills, grow our business and have happy clients and customers is kind of our favorite. In fact, pricing is what brought this whole thing here at TCC together (meaning it’s how Emylee and Abagail met!). The very first program that we launched together was called “Pricing for Profit” (now known as The Money Making Creative). All that to say we’ve had the conversation about pricing with other creatives many a time, and you want to know a big fat spoiler? When it comes to mindset and “do you think they will pay $X?”, pricing has absolutely nothing to do with numbers.

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Optimize, Marketing Guest User Optimize, Marketing Guest User

10 Email Marketing Mistakes to Fix and Triple Your Website Traffic

Email marketing isn't as simple as compiling a list, writing a message and then sending it out. Of course, if it were that easy every company would be doing an effective job with their email marketing campaigns. There is much more that goes into a successful and highly effective email marketing effort, but once you've realized the mistakes you may be making and work towards fixing them, you'll almost certainly see a significant increase in the conversion rates you see and the amount of traffic being driven to your website.

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Optimize, Project Management Guest User Optimize, Project Management Guest User

How to Organize Your Launching Strategy with Trello

Raise your hand if launching gives you the heebie jeebies. I get it, boss. There are a million and one moving pieces and it’s hard enough for you to remember all the steps - let alone have some sort of organization that helps you keep it all together. Here's our secret formula for using Trello to go from Idea to 10K launch in just 30 days. 

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Optimize, Mindset Abagail Pumphrey Optimize, Mindset Abagail Pumphrey

Money Mindsets: 10 Tips to Trick Yourself into Making More Money

As much as we all want to make a fabulous living while drinking fancy cocktails poolside, as entrepreneurs we don’t always have that luxury! The weeks seem to fly by, and late nights and work overload become common. 

What if, instead of spending every waking hour of every day with your nose to the grindstone, you could instead trick yourself into making more money? Spoiler: you can! | Think Creative Collective

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Optimize, Project Management Guest User Optimize, Project Management Guest User

Why I Broke Up with My Paper Planner and How it Totally Changed Our Business

Abagail here. I love paper. The smell of fresh ink on a hot sheet of paper makes me feel giddy. This shouldn’t be such a surprising phenomenon considering my background in design, but I have a confession to make.

I’ve broken up with paper.

Gone are the days of endless stacks of Post-it notes, forgetting which notebook contained what set of notes from which meeting, and constantly worrying that I would forget (or even lose) my to-do list.

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Optimize, Marketing Guest User Optimize, Marketing Guest User

4 Ways to Increase Conversion Rates in Your Next Launch

Launching can be very stressful. You know it and I know it (and I actually loooooove launching). You may have learned the secrets to writing a great sales page or even emails that can help you persuade like a boss, but what I don’t often see is people crafting a holistic launch plan.

A good launch is done from “open cart” to “close cart” alone, but a great launch is started weeks or months before you even give people the chance to buy. The best part is that if you take the time to be intentional before your launch, you take some stress out of the launch itself while also boosting your conversion rates. (Hallelujah!)

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