IDENTITY | Before
IDENTITY | After
ADVERTISING | Before
ADVERTISING | After
BRAND + PRINT
About the Project
Charles Sawyer is the president, managing partner and founder of The Sawyer Group and has been providing financial services for more than 25 years. His primary focus is working with retirees, pre-retirees and their families in the areas of estate planning and financial planning.
He runs his practice in an affluent area just outside Baltimore, MD, Owings Mills, bringing in sales just under $30 million a year. His branding previously used the tagline “Plan Well. Sleep Well. Prosper.” This statement is no longer compliant with licensing laws and has since been dropped.
With the night sky being a main feature in his logo, he was in need of a modern update, as well as an advertising overhaul. Days of overcrowded ads have passed and he is moving towards a cleaner, fresher feel to attract a younger, well-to-do client base.