Profitability

Getting Your Customers to Say "Yes" - Neuroscience and Business with Natalie Franke of Rising Tide Society

Episode 001: Show Notes

Natalie Franke, the founder of Rising Tide Society is joining us today on The Strategy Hour Podcast. Many of you may be surprised to find out that Natalie is a huge neuroscience nerd and uses this background to strategically make decisions in her business. She sharing how you can take cues from neuroscience and psychology to communicate with your clients and customers, form your message on your website and social media, grow your audience and more.

Natalie Franke, the founder of Rising Tide Society is joining us today on The Strategy Hour Podcast. Many of you may be surprised to find out that Natalie is a huge neuroscience nerd and uses this background to strategically make decisions in her business. She sharing how you can take cues from neuroscience and psychology to communicate with your clients and customers, form your message on your website and social media, grow your audience and more.  |  The Strategy Hour Podcast  |  From Think Creative Collective

Natalie also shares why Rising Tide Society was built, how quickly it grew and how Natalie even became interested in the nerdy stuff. We’re super excited for you to see an entirely new part of Natalie and take these strategies that she shares to tweak some pieces in your business.

#TalkStrategyToMe:

  1. Strategically, make sure you’re in alignment with your business. So that means taking the time to really identify who you’re building this for, who your ideal customer is, and then strategically aligning everything from how you communicate to them, what imagery you select.
  2. Fail quickly. Just do it, fail fast. 
  3. Have the courage to step forward and do what you want with your life. 

Today'sGuest

Natalie Franke  |  The Rising Tide Society  |  On the Strategy Hour Podcast

Natalie Franke

Rising Tide Society & HoneyBook

Website  |  Instagram  |  Facebook

Natalie Franke Hayes is a photographer, educator, speaker, and Founder of the Rising Tide Society. She is a graduate of the University of Pennsylvania with a degree in Visual Studies and a concentration in Visual Neuroscience and the Psychology of Seeing. Natalie lives in San Francisco, CA with her high school sweetheart and serves as the Head of Community for HoneyBook.

KeyTopics

  • How to use neuroscience to align your brand with your customer
  • How Natalie uses neuroscience to grow RTS and communicate with her team
  • The initial conversation that started RTS back in the day
  • Why you should have a “what if” attitude about your business
    Why Natalie fails every single day
  • How competition pushes innovation and drives us forward
  • How helping others (without a reason) comes back to you time and again
  • Coming back when something goes terribly wrong

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