Community, Entrepreneur

How to Build an Engaged Community (Online and IRL) with Ashley Knight of Hello Boss

Episode 179: Show Notes

On today’s episode, we are super-duper excited to host Ashley Knight of The Hello Boss Community. Through her private Facebook group, she is able to teach and coach business strategy to an ever-growing number of dedicated members. She loves it and we love her for it!  Here at Think Creative Collective, we know the value the of great Facebook groups, and we were so stoked to hear what Ashley had to share.

On today’s episode, we are super-duper excited to host Ashley Knight of The Hello Boss Community. Through her private Facebook group, she is able to teach and coach business strategy to an ever-growing number of dedicated members. She loves it and we love her for it!  Here at Think Creative Collective, we know the value the of great Facebook groups, and we were so stoked to hear what Ashley had to share.  |  The Strategy Hour  |  Think Creative Collective

In our discussion, we cover the early stages of starting a supportive community, relationships within this space, real-world events, social media, sensitivity masterminds and much more. Ashley is one of the most dedicated community founders we have spoken to and we are sure her attitude and advice are going to be crazy useful and inspiring to all of our listeners. So whether you are part of an online community or looking to start one yourself, this is definitely the episode for you. Listen in to get the low-down.

How to Start Building Engagement in a Community

Ashley believes the key to starting a successful community is understanding why you are starting it. If you have a sincere interest and desire to get to know everyone in the group, you will be well on your way to your dream community. She also suggests to new group admins to try to get to know everyone and start the conversations. We love this advice! Lead by example!

Taking Advantage of Relationships Along the Way as It Changes

As your group grows, the needs become more and more varied and you need to be able to go with this. If you are invested and involved, your maturing group will start to educate its members without your prompting. This is the beauty of the evolution of communities. People become happy to share information and eventually they can all be ambassadors.

Translating These Online Relationships into the Real World

Ashley believes strongly in taking the online community into physical spaces. This means meetups and events. The visibility and strengthened connection made IRL, can lead to many benefits for the members. Ashley says that she often hears the best business arrangements come from these real-world community events.

Communities Outside of Facebook

As some people tire of social media (we’re looking at you, Facebook), we as community leaders and members have to think about alternative platforms for these connections. Ashley recommends masterminds, something we could not agree with more. Ironically, she found her mastermind on a Facebook, so maybe it’s not quite time to call the platform dead yet!

Paying Attention the Signs Around You

Ashley has seen many rewards for the hard work she has put into her community. She believes if you put all of these wishes out there and ask clearly for what you want, you will be able to see when it becomes possible. We have to be receptive to the signs that are around us so when an opportunity arises, we can seize it. Ashley believes that gratitude goes a long way in opening the door to these opportunities - and so do we!

Directing a Mastermind So It Serves Its Participants

As we said, Ashley is a firm proponent of masterminds as a form of community. She says being clear on what the purpose of the mastermind is, like any kind of group, is absolutely vital. Knowing who you are serving and why can make all the difference. Ashley’s experiences in her mastermind are some of her most cherished and we know the feeling.

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The Keys to Being the Best Community Member

There are those of us who do not want to actually create a community ourselves but would rather just be a member. We asked Ashley what her advice was to these people and how we can be the best group members and get the most of the community experience. She says it is important to take the time to find the right group, one that fits your values and you feel connected to. She also advises against joining too many groups as this detracts from their value and your investment. Lastly, she offers some simple but great advice, “Read the rules and be mindful of the guidelines!” Yasssssss!

How Particular Personalities Influence Outcomes

Our guest quoted Marie Forleo as an inspiration; “Everything is figure-out-able!” This is Ashley’s attitude to life and something she truly believes. We are often the only thing standing in our own way and with a positive attitude we can get through almost anything. Ashley has earned her tag of a stubborn optimist, one that she wears proudly.

Staying True to the Purpose of the Group

Apart from all the great benefits that communities offer, it can be tough to run these networks and stay motivated at low points. It is an investment of a lot of time, energy and love. But if we keep in mind the reasons we started and hold onto the gratitude for all the positive things, it moves past any difficulties that arise.

Highlights

  • How to start building engagement in a community from the very beginning. [0:07:07.2]
  • Making the most of relationships along the way as a group changes. [0:09:15.1]
  • Translating these online relationships into real-world events and meet-ups. [0:12:04.4]
  • Communities outside of Facebook and the usual platforms. [0:14:39.2]
  • Paying attention the signs and answers around you as they appear. [0:22:21.7]
  • Directing a mastermind so it serves its participants. [0:26:02.2]
  • The keys to being the best community member to everyone’s benefit. [0:27:23.1]
  • How particular personalities influence the outcome of projects. [0:32:32.4]
  • Staying true to the purpose of the group through up and downs. [0:36:25.8]

#TalkStrategyToMe [0:38:27.1]

  1. Follow the guidelines.
  2. Get to know your admins and founder.
  3. Be visible and active in the group.