Last week we talked about the art of the Thank You Note and that you should most definitely be integrating into your process for every client or customer. But what about those clients that are VIP? The clients that make purchase after purchase, always come back for more or continuously recommend you to others. You’ve got to take extra special care of those gems.
The best time to wow these special VIP clients or customers of yours is totally up to you. We know some businesses that do it all at the end of the year near the Holidays and others that integrate this throughout their entire business year. This is really just to get you thinking that these extra special peeps are worth putting in some effort for. We all know that dreamy clients hang out with other dreamy clients so you want to nurture and wow your own dreamies as they come.
SEND A CARE PACKAGE
How great is it when you get goodies in the mail? Even better when it’s totally unexpected, but totally needed. If you’re a product based business this could be as easy as tossing in some items from your shop with coordinating items for a themed gift basket of sorts. If you’re a service based business consider reaching out to shops you love to see if you can get special pricing on a bulk order. Either way you should really consider the person in mind and make the package super personal. You always want your clients and customers thinking you know them inside and out!
SEND REFERRAL GOODIES
Do you have a few clients or customers that always seem to be talking you up and referring you? Keep the momentum going by offering a reward system. You could offer small amount Starbucks or Target gift cards for every 3 referrals or offer them a percentage off an order with you. You want them to know you appreciate their kind words and that it really helps your business grow!
GIVE THEM FIRST DIBS
This is one of our favorite things to do. We have some pretty amazing clients and connections that we’ve made and we love their opinion the most. Next time you’re about to launch a new product or service consider sending it to your VIP list first. You can ask for feedback or a social media shoutout in exchange. Always let them know that you want them in on it first because they’re incredibly valuable to you and your business.
ADD IN EXTRA SECRET GOODIES
We know a lot of business that do this! Consider tossing in a low price secret goodie to large orders. For example, I knew a photographer who would add in a free photo ornament when her clients would purchase a large package from her. It’s a super inexpensive way for you to give them one more thing you know they’ll love. If you don’t sell high packages consider tossing in a small freebie with every order. Maybe it’s a small print or sample size of something you offer. Even though the freebie is meant as a totally extra thing you are giving it often times leads to your customer wanting to know how they can purchase more of what you sent them.
LET THEM KNOW YOU’RE THINKING OF THEM
This is one of those touches that we find super enduring and not one that we come across often. Usually when you’re a small business owner we get to know our consumers really well. We hear about their family life, their job, their hobbies and dislikes. Sometimes our clients go through some pretty tough stuff or their often celebrating huge personal milestones. We love to highlight these and let them know we’re thinking of them always. You can communicate this in a handwritten note, a cute greeting card or a sweet text (if appropriate).
The goal here is to go above and beyond for clients and customers that go above and beyond for you. Be so good that they can’t forget you.