Emylee here. Words like “systems”, “audits”, “workflows”, “processes” and “checklists” - they can either make the extreme Type A person rejoice and ask for more or they can make the whimsical creative clam up and cringe.
Here at Think Creative Collective, part of “thinking creative” is to put on the business hat every once in awhile so we can check in with our growth and sustainability. And that’s exactly what a systems audit does for you.
We’ve got good news and bad news. The good news is there’s a sh*t ton of things you can automate in your business to save you time, save you energy, and make you more money. The bad news is that figuring out actually how to do all these things can drive you just as bonkers as it does to just do them manually.
Ok, but we’ve got even better news. If you scroll to the end of this glorious little post (you know, once you’re inspired about #AutomateAllTheThings) you’re gonna see a special present we have just for you. Spoiler alert: it’s free!
We are labeled in all aspects of our lives. Our gender, age, income level, color, job status - they’re all labels. We often use labels to describe ourselves on both a conscious and subconscious level.
We use labels in business all the time. Sometimes out loud and sometimes subconsciously. We use them to find our tribe and relate to our audiences, to market our services and products, and write blog posts our readers want to read, and to find other business owners with whom to collaborate.
Like many other small business owners, we understand the constant dilemma of NEEDING to sell products or services but also that awful feeling of being an icky sales lady. This business is your livelihood and you have to succeed to support your family. A steady stream of income is necessary to sustain your business and keep paying your bills. But right now, you need to stop what you are doing because selling isn’t going to work for you or your business.
Do you ever notice how you read one post online about a topic and next thing you know you’re being served up ads or related content out the wazoo? Yeah, the secret that our phones are listening to us 24/7 is out. Although this is fantastic for a personalized ad experience it certainly doesn’t help our already overwhelmed minds. When we sit down to read just one thing, all of a sudden we look up and we’ve zombie-style zonked out, staring at our phone for hours on end.
When this happens it makes us begin to hate our phones. It makes resentful of social media apps that may not be at fault in the first place. So what do we normally do when we feel this way? We shut down completely and never look back. Well, since our businesses rely on the buzz of social media, we can’t leave it for too long.
Starting your business generates a lot of emotions, right? One day you’re so excited and stay up until 3.00 a.m. working, and the next day you’re super nervous and wonder, “Will this even work?”
I’ve got a secret to tell you to help wipe away some of those nerves: you got this.
How can I be so sure? For starters, you’re not going to have any competition.
Social media is ever-changing. It feels like you blink and the “kids” are into some new platform, chatting about some new trend. As much as we’d love to tell you if you follow these 5 steps that you would magically have it all figured out - sorry, that ain’t happening.
What we can tell you, however, is that it isn’t as complicated as you keep making it in your head. This isn’t plastic surgery. No one is in mortal danger if you “do something wrong”. Social Media is one giant science experiment. You get to test, hypothesize, and analyze results. Once that’s all done you just start over. The learning game is never really over. You just keep going and adapting.
It is so easy to get overwhelmed when trying to devise a plan to make your social media not only work for you, but also to prepare your business to be more profitable. What if we could put you through a social media bootcamp and tell you EVERYTHING we know?
Well, lucky you, that’s what’s about to go down.
We have rounded up every tip, trick and secret to not only up your marketing game, but to give you tools to get started right now. Grab a cup of coffee and a notebook, and clear your space of distractions. We have a feeling you might be here for a while so put on some cozy socks and throw that hair up into a top knot. Let’s get to business.
Let’s face it: Instagram is a money making machine that we business owners can’t live without.
If you are a product-based business, you should be on Instagram. You can throw any and all arguments at me and I will try to still convince you that you need it. It’s is the easiest and cheapest (free!) way to market to your target audience and ideal clients. However, you want to make sure you are using Instagram effectively and efficiently in order to utilize its benefits. (Our gal pals at TCC have a course on this!)
We have taught thousands of creative entrepreneurs from all over the world. We teach what we know, what works for us, and the strategies that are totally doable for you and your small business. We teach not for you to get a flood of thousands of followers, but a flood of followers that are authentic and totally “your people”. We haven’t fallen into the “follower obsession” and we don’t want to make you fall into that negative space either. We only focus on finding truly targeted, amazing, and engaged followers who will become brand advocates, clients, and online friends.
By following the same steps that we use to grow our audience you will curate a tribe of dreamy clients and forever friends. This is why having a social media game plan is worth it. When you put your energy into growing the right tribe, it will pay off in referrals and sales. Period. We see it happen constantly for us so we know the engagement is ready for you right around the corner.